Five Ways to Highlight Every Rental Property’s Most Sellable Features

Jayson Walla -

Each property has its own special features that make it unique and it is these features that attract new tenants, therefore, must be showcased in the best possible light. While this can be tricky, there are ways in which to do it and they don’t require outsourcing expensive professionals and a large budget.

In fact, these simple ways to highlight the sellable features of rental properties will help you attract the right tenants easily.

  • Showcase the Sellable Features of Your Rentals

Quit focusing on what you don’t have, and highlight the amenities and features your apartment does have. Even if your unit is a little older or not as newly-built as some of the competition in your neighborhood, you can still attract quality renters.

If you have something neighboring residents don’t — think a parking garage in San Francisco or an elevator in NYC — make sure those are prominent featured on your listing. Instead, hone in on what your property offers and speak to its strengths. Make sure tenants know what makes your property unique, even if it’s something simple like hardwood flooring.

  • Quality Photos Makes the Difference

There’s no need to be, or hire, a professional photographer because smartphones these days typically come with expert quality cameras. Using your smartphone or even an inexpensive digital camera will allow you to capture depth and field with high-resolution. Check out the latest devices if yours isn’t quite up to date. It’s a worthwhile investment that will have you capturing the top features like a pro.

  • Include Tenants Testimonials

No one knows what features are most appealing more than the people who live or have lived in your rental property. If you have a good relationship with tenants, ask them to write a small paragraph discussing the features they liked most about the property. You can even go further to request a free video testimonial in exchange for a little percent off the rent for that month.

Everyone will like different things, so this allows you to provide a wide, all-encompassing perspective for every potential renter. Feature these on social media, your website, or better yet—right on the listing page.

  • Use Your Rental Location Data to Your Advantage

Renters are not only looking to rent an apartment but rent one in an excellent location. They want to rent in an area that matches their living and economic expectation. If your rental is located to close to the mall, business district, or comprise of several unique public/social amenities, you should use it to your advantage when marketing your rental to potential tenants.

You can include important data such as low crime rate, school quality, cost of living, ease of transportation, and other relevant data that adds value to your home in your listing.

  • Invest in Quality Video Tours

Real estate professionals are beginning to adopt virtual tours and walkthrough due to the continued presence of the coronavirus pandemic. These days’ renters want to see on video what makes your rental property special. You can capture your entire rental property, especially the sellable features, with your high-resolution video capabilities of your mobile device. Map out the best route or aspects of the property that highlights the best features, record it and upload it on YouTube, Facebook, and Instagram.